the process
Initial Consultation & Discovery
- Meet with the client to understand their business, goals, challenges, and target audience.
- Discuss their current marketing efforts, competition, and unique selling points.
- Define key objectives (e.g., brand awareness, lead generation, sales growth).
Research & Market Analysis
- Conduct a competitor analysis and industry research.
- Identify trends, audience insights, and opportunities.
- Audit the client’s existing brand presence and marketing performance.
Strategy Development
- Create a tailored marketing strategy that aligns with the client’s goals.
- Define key messaging, channels (social media, email, SEO, paid ads, etc.), and budget.
- Develop a timeline and key performance indicators (KPIs) to measure success.
Proposal & Approval
- Present the strategy to the client for feedback.
- Adjust and refine the plan based on their input.
- Get approval on budgets, timelines, and deliverables.
Campaign Development & Creative Execution
- Develop branding, content, and creative assets (graphics, videos, copywriting, etc.).
- Set up ad campaigns, social media schedules, and email marketing sequences.
- Optimise website, SEO, and other digital assets if necessary.
Implementation & Launch
- Execute the marketing plan across agreed platforms.
- Monitor campaign performance in real-time.
- Ensure all elements (ads, content, PR, etc.) are working cohesively.
Performance Tracking & Optimisation
- Use analytics tools to track KPIs and engagement metrics.
- Regularly review data and tweak campaigns for better results.
- Provide the client with reports and insights on performance.
Ongoing Support & Growth Strategy
- Conduct regular strategy meetings to refine and evolve the marketing approach.
- Scale successful campaigns and explore new opportunities.
- Offer continued consultation and support for long-term success.
At GlowPoint, we don’t just market - we illuminate.
With a passion for creativity and a focus on results, we bring brands to life through innovative strategies that captivate, engage, and inspire.
Whether you're looking to build brand awareness, drive conversions, or create unforgettable campaigns, we’re here to make your vision shine.
Illuminate. Innovate. Inspire.We enjoy working on the Services & Products we provide as much as you need them. This help us in delivering your Goals easily. Browse through the wide range of services we provide.
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Our Headquarters
North America:
795 Folsom Ave, Suite 600
San Francisco, CA 94107
Europe:
795 Folsom Ave, Suite 600
San Francisco, CA 94107
Phone: (1) 8547 632521
Fax: (1) 11 4752 1433
Email: info@canvas.com
795 Folsom Ave, Suite 600
San Francisco, CA 94107
Europe:
795 Folsom Ave, Suite 600
San Francisco, CA 94107
Phone: (1) 8547 632521
Fax: (1) 11 4752 1433
Email: info@canvas.com